About Branden Peters

Branden J. Peters byline has appeared in multiple outlets including askmen.com, Playboy, Source, Complex, Vibe, Hoop, Slam, Bleacher Report and more. The former XXL Magazine Lifestyle Editor made a name for himself as a visionary by merging the entertainment world and the lifestyle product business through creative and innovative articles. In addition to being read by hundreds of thousands of people, Peters’ work also caught the eye of several legacy brands as he’s been selected as an influencer for the NFL, Mercedes-Benz and Rockport.

Peters has written best-selling cover stories for several magazines including Source and Respect. He’s interviewed a bevy of athletes and artists ranging from Jay-Z and Kendrick Lamar to World Champion boxer Andre Ward and reigning NBA MVP Stephen Curry. He also covered the Golden State Warriors 2015-2016 championship season during the inaugural year of About.com’s NBA channel.

When he's not writing or editing for major media outlets, he is creating social and digital content for corporate brands. Peters has crafted briefs, advertorial content, social strategy and b2c posts for a myriad of companies including Coke, Cott Beverages, Tropical Smoothie Cafe and Campari America.

The California native’s talents stretch beyond the written word. He has also worked in terrestrial radio (2 Live Stews Show) and podcasting. Peters currently hosts Day 1 Radio, a weekly podcast that has featured several notable guests from including Jermaine Dupri, Killer Mike, famed artist Hebru Brantley and Grammy Award winning producer Terrace Martin to name a few. 

The Clark Atlanta University graduate has shared his perspective on a plethora of topics as a guest on CNBC, MTV, BET, Spike TV and YES Network as well. Follow all of Peters’ current endeavors via social media @brandenlsk.